FITBRū BLACK COFFEE:
We start with a premium blend of green coffee beans from the highly astounded Southern Mexico growing regions that are then roasted – to what we feel is the perfect temperature, and ground with a very specific ratio of coarse to fine grounds for cold brewing – and brought together with filtered water in our immersion steeping process. We brew at a specific temperature for a tested and calculated amount of time for the best extraction of alpha acids, tannins, flavor, and of course caffeine. After steeping, we filter our fresh and deeply aromatic cold brew twice. We do this to remove as many undissolved solids as possible: these undissolved solids add bitterness that we don’t want, so this step is critical. This cold brew is the base for all of our coffees, and it is brewed at the perfect ready-to-drink ratio, so there is zero dilution after brewing. From there we dose it with raw activated charcoal from coconut to support natural detoxification and then we infuse it with nitrogen just before running it through our seamer to seal the can. The infusion of nitrogen helps remove all of the oxygen from the can to keep this tasting pure and fresh. Another cool aspect to the infusion is that when you put our cans in the refrigerator they will actually get colder faster than any other canned beverages. Unlike carbonation (co2) nitrogen is not water soluble so being cold will make those nitrogen molecules smaller, and if you shake it before opening you will redistribute those nitrogen molecules, which will throw a fast blast of cold and you will actually feel the can get colder in your hand. When you pop open the can a little bit of foam should come out building the perfect, creamy, nitrogen head.