Fit Brū is a line of premium, functional, cold brewed, shelf-stable coffees and teas. Our lineup currently consists of four different flavors, and we have many more planned for release in 2019.
Our functional cold brew coffees start off a little different than most cold brews on the market in the fact that we use a single origin Mexican blend that we roast to a very specific temp that is usually not even considered for cold brew due to the release of alpha-acids and oils that are naturally released from the coffee bean. This roast variation and release of alpha-acids and oils help us achieve cold brew base that is way less acidic and full of flavor.
From there we use a very specific grind ratio of coarse to fine. Our proprietary ratio of coarse to fine allows us to achieve a higher level of dissolved solids and caffeine which further builds out our flavor and feeling. After grinding we let our beans aerate for at least 24 hours. We feel that the introduction of oxygen to the bean surface areas that were previously hidden delivers smoother notes in our final product.
Once our grounds have been aerated, we use a submersions method for cold brewing, which means that our grounds are in full and constant contact with our water. We let these steep for 18 hours at a very specific temperature to achieve a very coffee forward yet smooth cold brew that has a very high level of caffeine.
From there we filter our cold brew twice. Our double filtration allows us to remove more undissolved solids that would normally remain in the final product. These undissolved solids directly affect the level of bitter tannins, so removing them makes our brew smooth!
This leads us in to where our Fit Brū becomes “The Functional Fix.”